ITC and the Changing Consumer Landscape


With ITC India share price gaining momentum, many investment advisor services spotlight this versatile conglomerate. ITC Ltd. is one of India’s biggest and most varied companies, operating in various sectors such as FMCG, hotels, paperboards, packaging, agri-business, and IT.

What brings us here is the fascinating performance of ITC India’s sharing prices amid evolving consumer tastes and preferences. Therefore, in this article, we will analyze how ITC Ltd. is adapting to the changing consumer landscape of India and what the implications are for its business strategy, performance, and growth.

Evolution of ITC: From Tobacco to a Diversified Portfolio

In the Indian market, ITC Ltd is synonymous with quality, innovation, and diversity. The company began as a tobacco manufacturer in 1910 and has now evolved into a multi-business conglomerate with interests in FMCG, hotels, paperboards, packaging, agri-business, and information technology.

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The company’s vision is to create long-term value for the nation and its stakeholders, and its mission is to improve its enterprises’ ability to generate wealth in a global environment. In addition, the company has implemented a triple bottom-line strategy, which balances its economic, environmental, and social performance.

You can go over the chart below to analyze how the ITC India Stock Prices have performed vs. Nifty-50

Source: ITC Annual Reports 2023

Sustainable Practices: How ITC is Redefining Consumer Expectations

ITC India Share Price are due to the company’s adaptability to navigate the changing market trends and consumer preferences by adopting a consumer-centric approach that focuses on innovation, quality, and value creation.

What draws the interest of investment advisor services towards ITC is its consumer-centric approach seen in its marketing strategy, product development, and social responsibility initiatives.

Marketing Strategy: ITC uses geographic, demographic, and psychographic segmentation to cater to the needs of its diverse consumer segments.

The company has created multiple brands and sub-brands under its FMCG umbrellas, such as Aashirvaad, Sunfeast, Bingo, Yippee, Savlon, Vivel, Classmate, Mangaldeep, and Fabelle, to target different segments based on their profession, income class, gender, age, region, and behavior.

Product Development: ITC has launched over 120 new products over the last year, with product innovations in hygiene, nutrition, and convenience segments.

These include ‘neem’ based cleaning solutions, Nimwash and Nimeasy, convenience-focused products such as Frozen Snacks, natural fruit juices, etc.

Social Responsibility: The company’s commitment to benefiting society also impacts the ITC India share prices.

ITC implements various initiatives to enhance farmers’ livelihoods, empower women, promote education, health, and sanitation, conserve natural resources, and reduce carbon footprint. Some notable initiatives are ITC e-Choupal, ITC Mission Sunehra Kal, ITC WOW, ITC Green Centre, and ITC Sustainability Report.

ITC’s adaptive approach has created substantial brand equity and consumer loyalty. It has always positively impacted ITC India share prices and helped it achieve sustainable and profitable growth in a dynamic and competitive market.

Sustainable Practices: How ITC is Redefining Consumer Expectations

ITC India share prices are due to the company’s ongoing efforts to redefine consumer expectations by providing products and services consistent with its sustainability vision and values.

Let’s see how ITC is doing it-

Creating green products and brands:

Most investors appreciate ITC’s innovative products and brands that meet the growing consumer demand for green, healthy, and responsible consumption, directly or indirectly related to the ITC India share price.

Here are some examples: The milk of indigenous cows fed natural and organic fodder is used to make ITC’s Aashirvaad Svasti Ghee. In addition, the ghee is available in a compostable, biodegradable container.

Similarly, ITC’s Mangaldeep Treya Agarbattis use flowers offered at temples, otherwise discarded as waste. The agarbattis are also carbon neutral, as the carbon emissions from their production and usage are offset by planting trees.

Enhancing consumer awareness and engagement:

ITC has been using various platforms and channels to educate and engage consumers on sustainability issues and practices. One of the initiates that earns ITC a special place in the charts of investment advisor services is ITC’s WOW (Wellbeing Out of Waste), an initiative to create awareness and action on waste management and recycling.

Similarly, ITC’s e-Choupal platform provides information and guidance on sustainable agriculture practices, such as soil health, water conservation, crop diversification, and organic farming.

Embedding sustainability in the value chain:

Another factor for ITC India share price growth has been integrating sustainability principles and practices in its entire value chain, from sourcing to distribution. The company has been working with its suppliers, vendors, service providers, and distributors to maintain the highest standards of quality, safety, ethics, and environmental responsibility.

The Bottom Line

ITC is a beacon of innovation, resilience, and a dedication to keeping you at the center of every strategic decision. With a customer-centric approach and a desire to understand customers before they voice their concerns, ITC India share prices have outperformed investor expectations.

ITC India share prices have grown over 59% in the past 5 years, supported by its robust balance sheet and cash flow generation, enabling it to invest in new businesses and expand existing ones. Not only this, ITC rewards its shareholders with dividends and bonus issues.

ITC is the only company that has achieved and maintained the three critical global environmental sustainability indices and has been water positive’ for 21 years, ‘carbon positive’ for 18, and ‘solid waste recycling-positive for 16 years. Because of these factors, ITC has become a popular stock among many investor advisor services.

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